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Much-needed rain. 7:00 PM. Photo: Jeffrey Hirsch. |
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Thursday, February 20, 2014. A lot warmer in New York yesterday. Mid-40s; that’s good enough to be called warm. With a heavy rain for a few hours in the morning that began the big snow melt the city needs we can finally dig our cars out. I went down to Michael’s for the Wednesday luncheon media melee. It did not disappoint, filled with media mutts and moguls as well as a healthy mix of bankers, lawyers, writers and such. Joe Armstrong the Mayah of Michael’s was at Table One in the bay hosting three people from the Harry Ransom Center at the University of Texas at Austin. Joe’s a Texan, if you didn’t know, and he knows just about everybody who hails from down thatta way, especially if they’re in media (or politics). The late great Ann Richards was a good friend of his.
This year marks the 75th anniversary of the release of the film to American audiences. The publicity machine that David Selznick, its producer, rolled out was a marketing genius’s dream. Margaret Mitchell’s novel is set in Georgia during the Civil War and the Reconstruction. It was published in 1936, and was on the best seller list for two years. Eventually it has sold more than 30 million copies and continues to remain the great read that it was to its first readers. Selznick and his production partner John Hay “Jock” Whitney acquired the screen rights from Miss Mitchell for $50,000 -- a very pretty penny in those days (when the dollar had the buying power of thirty times that number). Whitney actually put up the money and came to it first through his associate, and Selznick took it from there. |
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The novel was hugely popular. The ballyhoo for the film began as soon as the book was in the stores. The part of the hero — Rhett Butler, it was widely rumored, would be played by Clark Gable, one of Hollywood’s biggest box office stars. This rumor was planted by Selznick’s people so that the popular demand for the star (who was under contract to Selznick’s recalcitrant — at times — father-in-law would lend them Gable for the film. (MGM became the distributor.) So when readers began that book, Gable was already their Rhett. Remember, this was a time when more than half the population (numbers-wise) went to the movies every week. And they read books. All the time. |
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Then began the search for the perfect Scarlett. I don’t know how many were tested before they decided on Vivian Leigh. The film was three and a half years in the making. By the time the film was released, the ballyhoo was so intense that the public converged on the movie houses across the land. Its premiere in Atlanta was national news. And it was a hit– the biggest grossing film of its time and for decades after, winning all kinds of awards. |
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Back to the Ransom Center and Joe Armstrong’s lunch guests yesterday at Michael’s. The Ransom Center has a vast collection of film and publishing memorabilia including the David O. Selznick archives which consist of all of his memorandums — and he was highly prolific with his verbiage — having to do with creating the production, completing it, selling it; and all manner of scripts and costume and set design as well as tests, outtakes, behind the scenes photos.
I heard about the business at the table when the party stopped by my table where I was lunching with Rosina Rucci, and Joe introduced us to the group from Austin. You’ll be hearing more about it. Around the room, next door to the bay, Judy Price was lunching with Nancy Murray. Ms. Murray is the Senior Vice President of Communications at Louis Vuitton, and I learned yesterday when we were introduced that she is a regular reader of the NYSD. This is always a reward to hear, all these years later. Meanwhile, back at the ranch. Nikki Haskell was lunching with uber-real estate broker Eva Mohr; Jim Fallon of WWD was with fashion public relations executive Patrick McGregor. Moving along: Faye Wattleton in the corner table; Luke Janklow; Simone Levinson with Paula Zahn; Mitti Liebersohn; Viacom Executive VP Michael Fricklas; Dr. Gerald (Jerry) Imber with Jerry Della Femina and Andrew Bergman. Mr. Della Femina and his wife Judy Licht are giving a booksigning for Dr. Imber and his new thriller novel “Wendell Black MD.” Across the aisle from Da Boyz, Nina Griscom was lunching with a friend. She told me she’d read the book over the weekend and couldn’t put it down. Imber’s getting a lot of word of mouth like that. Also in the room, Joan Jakobson, Susan Blond, Beverly Camhe; Gordon Davis with Bobby Liberman; Barbaralee Diamonstein-Spielvogel with Laurie Slotsky; Bill Siegel with Ambassador John Bolton; Mark Rosenthal; George Gurley with CS Ledbetter of the New Yorker; Henry Schleiff; Jim Friedlich; Cindi Berger; Sol Kerzner; Lou Korman; Shelly Palmer of Palmer Advance Media; Tom Goodman with Ed Adler, Glenn Horowitz. |
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Last night I went down to the Pierre where the Museum of the City of New York was holding its annual Winter Ball. The Winter Ball has long been a favorite on the winter social calendar in New York. It's generally thought to the baby of social impresario Mark Gilbertson. Mark has been heading up the committee to organize it for 29 years this year. And his guests – generally – are contemporaries of his who have been coming since they were known as the "Junior" group in town. Junior no more, (except for those who are coming up), the Winter Ball is now one of the great galas in the City. A lot of these people know each other, socialize with each other throughout the year. Many have grown up together or known each other since college. It's black tie and women dress for the occasion, so it's fashionable. When I first walked into the cocktail hour which was held in a smaller ballroom in the hotel, all of the above came to mind. Plus it is comfortable. Mark told me last night that there were 470 attending. It was a record for this gala, and they raised more than $650,000 for the Museum's program. The gala affair was sponsored by Dennis Basso, who was also present with his partner Michael Cominotto, and who with Michael, are long time members of the same set in Palm Beach and Southampton. |
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Contact DPC here. |